DESIGNER & ART DIRECTOR

IBOTTA
SENIOR ART DIRECTOR & MANAGER
Led creative for Integrated Campaigns, Seasonal Programs, and Organic Social, partnering closely with the Marketing department to execute strategic design. Oversaw creative and maintained branding of in-app assets, paid media, trending social content, and promotional materials for seasonal events and campaigns. Managed two Art Directors and was a mentor to other designers.
Sept 2022 - Feb 2025

MICHAELS ARTS & CRAFTS
SENIOR DESIGNER, GRAPHIC DESIGNER 
Conceptualized and developed a variety of creative assets, including seasonal style guides, email templates, homepage designs, decor catalogs, in-store signage, gift cards, and special projects. Collaborated with photographers, copywriters, and the marketing team to art-direct photoshoots and ensure seamless project execution from concept to final product.
May 2015 - Sept 2022

CULTURE FARM
ART DIRECTOR
Managed multiple client accounts simultaneously, including Twin Peaks, Texas Lawyers Association, Mooyah, At Home, New Leaf, and others. Created branding, logos, brochures, mailers, emails, and web-based projects. Contributed to video production, photoshoots, and motion graphics, working closely with cross-functional teams to deliver integrated creative solutions.
Sept 2014 - May 2015

TRACYLOCKE
ART DIRECTOR INTERN 
Assisted the Pizza Hut team on various national campaigns, including email blasts, point-of-purchase materials, window clings, coupons, and packaging designs. Contributed to projects for T-Mobile, Direct Energy, Samsung, and 7-Eleven, gaining exposure to diverse industry practices and honing presentation skills in a fast-paced agency environment.
May 2014 - Aug 2014


EMAIL kellyannkral@yahoo.com
CALL or TEXT 713-859-5725