I love all things design, and with over a decade of experience, I bring a thoughtful balance of concept, color, and collaboration to every project.

I’m a Houston, Texas native who made a quick stop in Baton Rouge to earn my Graphic Design degree from Louisiana State University. I also had a blast playing the clarinet in the Golden Band from Tiger Land (geaux tigers!). After graduating in 2014, I headed to Dallas, where I’ve spent the last decade growing as a designer and art director.

I’ve worked with many brands, such as Michaels Arts & Crafts, Ibotta, and Pizza Hut, creating everything from campaign concepts to visual identities. I love the balance of big-picture thinking and hands-on design, and I’ve had the chance to lead teams, pitch ideas, and bring a lot of fun projects to life.

When I’m not designing, you’ll find me reading a good book, playing the piano, binge-watching a comfort show, or doodling on my iPad (I usually can’t go a day without getting my hands into something creative).

Testimonials:

  • Kara Good, Art Director

    As a Senior Art Director, Kelly demonstrated remarkable expertise in managing complex projects, providing innovative design solutions, and consistently delivering work that exceeded expectations. Her ability to envision and execute creative concepts while maintaining a clear, strategic focus was crucial to the success of many of our projects. She excelled not only in design but also in fostering an environment where we felt motivated and supported, encouraging collaboration and elevating the entire team’s work.

    Kelly’s attention to detail and strong communication skills were unlike any manager I have ever had. She took somewhat messy processes and reorganized them and improved them tremendously. She was able to delegate without ever over-extending anyone’s abilities. She knew her direct report’s talents and strengths and used them accordingly.

    I can’t recommend Kelly enough for any leadership role in the creative field. Her combination of talent, work ethic, and design skills makes her an outstanding asset to any team or organization.

  • Jenna Rogalski, Graphic Designer

    Kelly is a phenomenal leader, manager, designer, creative, and human being! Her talent speaks for itself—her work is always thoughtful, playful, and meticulous across all platforms including social media and ad and marketing campaigns. She always brings new and exciting ideas to the table.

    But what really sets Kelly apart is her kindness and skills as a manager. The way she manages her team, provides feedback, and collaborates with her peers is not only a huge asset to any team she is a part of but defines her as one of the kinder and more dedicated managers I've had the pleasure of working with. When morale is high, you want to perform better for your leadership, and Kelly was a shining example of exactly that.

    I always enjoyed working with Kelly and strived to produce my best work for her knowing that her feedback would help me grow and strengthen my own skills. Kelly would be a fantastic addition to any team—I truly loved working with her and hope to work with her again some day!

  • Samantha Ibarra, Graphic Designer

    Kelly is a remarkably talented Art Director, mentor, and creative leader. Her work, from social media campaigns to large-scale marketing initiatives, is always thoughtful, detailed, and meticulously executed. She continually uses her creative and phenomenal organizational skills to lead her team to success.

    I am incredibly grateful for Kelly's mentorship while working with her. She has been instrumental in my growth, especially in skills like hand lettering and typography. Her leadership is rooted in positive energy and collaboration, and she will continue to be a trusted resource for me. Any team would be lucky to have her skills, expertise, and guidance.

  • Joe Perez, Motion Designer

    During my time at Ibotta I had the awesome experience of working with Kelly. From watching her balance creative communication & expectations between departments, to having the hard skills to create effective marketing materials across various brand touch points (app, web, social, email, etc.) and being an absolute pleasure to work with.

    It was as clear then as it now, that Kelly is a dynamic Senior Art Director that any company or brand would be lucky to have on their team. If you're looking for a key player to bring your marketing vision to life, Kelly Kral is the Senior Art Director for you.

  • Thuy Tran, Graphic Designer

    Kelly is a talented designer with fantastic eyes for colors. Her custom hand lettering is an integral part of our visual campaigns and we can always count on her for fresh, innovative ideas and amazing illustrations. She is a kind and vibrant person and it was a pleasure to work with her.

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