Forum Health
I helped shape the launch campaign for Forum Health Virtual Care, a new suite of telehealth programs spanning weight loss, hormone therapy, and diagnostic testing.
My Role
Creative lead for campaign concepting and design
Helped develop the visual direction, animation, and brought the campaign to life across assets
Established a fresh look through distinct photography choices aligned to the Forum Health brand
Built a flexible visual system for paid social, Google ads, and programmatic extensions
The Approach
We elevated Forum Health’s existing brand for the launch of Forum Health Virtual Care, using the brand’s accent colors to guide the photography and overall visual direction. The campaign was designed to position Forum Health as trusted, clinically backed, and more comprehensive than a traditional doctor’s visit—a connected health system built around the whole person. By combining warm, inclusive photography with bold graphic elements, we created a polished and cohesive look that felt both credible and approachable.
The Result
The campaign gave Forum Health Virtual Care a refreshed visual presence, helped differentiate the brand from key competitors, and created a scalable foundation for future launches across multiple service lines.
Team: Katy Walker (Creative Director), Bryce Morgan (Copywriter)
Design Elements
A refined palette of warm neutrals, saturated accents, and soft gradients creates a more elevated, contemporary look while staying true to the Forum Health brand.
Slider graphics transform complex health data into an approachable visual device, while photography was carefully selected for complementary tones and inclusive representation across ages, body types, and life stages.
Together, these elements create a cohesive system that feels premium, personal, and distinctly different from typical telehealth advertising.