I was the concept designer for the second quarter at Michaels, Summer 2022. I designed a toolkit, came up with colors & elements and made mockups of assets for other designers to pick up for cross channel designs.
BRANDING | DIGITAL | SOCIAL | MOTION GRAPHICS
The product for this season was very nostalgic with camp vibes. So I wanted to hone in on that for the graphics in this concept. I loved the idea of using badges for containers, dotted map lines and the camper icon to give that camp feel.
Below are assets for homepage, email, & social.
Below are some videos I animated and designed for social such as Instagram, Snapchat, Pinterest and Facebook.