MICHAELS SUMMER

I was the concept designer for the second quarter at Michaels, Summer 2022. I designed a toolkit, came up with colors & elements and made mockups of assets for other designers to pick up for cross channel designs.

BRANDING | DIGITAL | SOCIAL | MOTION GRAPHICS

The product for this season was very nostalgic with camp vibes. So I wanted to hone in on that for the graphics in this concept. I loved the idea of using badges for containers, dotted map lines and the camper icon to give that camp feel.

The product for this season was very nostalgic with camp vibes. So I wanted to hone in on that for the graphics in this concept. I loved the idea of using badges for containers, dotted map lines and the camper icon to give that camp feel.

A color palette chart displaying six color blocks labeled Red, Orange, Yellow, Forest Green, Cotton Blue, and Brown, each with their respective CMYK, RGB, and HEX color codes.

A color palette chart displaying six color blocks labeled Red, Orange, Yellow, Forest Green, Cotton Blue, and Brown, each with their respective CMYK, RGB, and HEX color codes.

Below are assets for homepage, email, & social.

Below are assets for homepage, email, & social.

q2-banner.png
q2-email1.png
Below are some videos I animated and designed for social such as Instagram, Snapchat, Pinterest and Facebook.

Below are some videos I animated and designed for social such as Instagram, Snapchat, Pinterest and Facebook.