Abstract Pizza Wine Bar
I developed the brand identity for Abstract Pizza & Wine Bar, a new Georgia concept combining elevated pizza and wine with a rotating collection of artwork available for purchase.
My Role
I was tasked with creating a visual identity, including colors, logo, graphics, and more:
Freelance creative lead for brand concepting and design
Created the primary logo lockup and supporting brand marks
Developed the color palette, typography, and custom graphic elements
Produced in-situ mockups to demonstrate the identity across the restaurant experience
The Approach
The brand needed to feel elevated enough for a wine bar while retaining the creativity and approachability of a neighborhood pizza restaurant. I paired refined typography with expressive graphic elements and a bold, contemporary palette, creating a visual identity that could connect the food, wine, and gallery concepts without letting one overpower the others.
The Result
The final identity gave Abstract Pizza & Wine Bar a distinctive foundation for launch, translating its unconventional concept into a cohesive brand that could extend across menus, signage, environmental applications, and future marketing materials.
Team: Micah Wimberley (Creative Director)
