Ibotta Free Thanksgiving

At Ibotta, I led creative development for the company’s Seasonal Events, including its flagship Free Thanksgiving program, which let users redeem a complete holiday meal through the app.

For the event’s fourth anniversary, we refreshed the visual identity to create a cohesive, multi-channel campaign that was recognizable, on-brand, and stood out in a crowded digital landscape. This included translating the campaign across digital ads, in-app experiences, and other marketing touchpoints.

My team and I introduced a retro-inspired visual direction and applied it consistently across all assets. For the first time in Ibotta’s ten-year history, the app icon was updated to reflect the seasonal program. I also collaborated closely with the development team to design a full-page home-screen takeover, creating a unified, immersive experience across all channels.