Ibotta’s A Cash Back Christmas
I created the visual identity for Ibotta’s A Cash Back Christmas, an integrated holiday campaign starring Jonathan Bennett and Hunter King. Five festive video shorts brought the concept to life across social and paid media, building awareness for the Ibotta app during the holiday season.
My Role
I was involved from concept to creation doing the following:
Brainstormed concept ideas
Creative lead for campaign branding and design
Created the campaign lockup and custom hand lettering
Developed the visual system across social and paid media
Retouched campaign photography and adapted creative across formats
The Approach
The campaign needed a recognizable holiday identity that felt festive, playful, and distinctly Ibotta. Custom lettering and bold seasonal graphics created a cohesive look across five celebrity-led video shorts, while flexible layouts allowed the campaign to scale across social and paid placements.
The Result
A Cash Back Christmas gave Ibotta a memorable seasonal platform, unifying celebrity content and promotional messaging through a cohesive visual identity designed to build holiday awareness and engagement.
Team: Matt Andersen (Photographer), Jonathan Bennett and Hunter King (Talent)
