At Ibotta, I led the creative for Seasonal Events, including the company’s largest annual program—the Free Thanksgiving event, where users can redeem a free holiday meal through the app. For the event’s 4th anniversary, my team and I embraced a retro-inspired theme, bringing it to life across a variety of ad products. Below are a few highlights from this campaign.
Illustrations: Jenna Rogalski | Animations: Joe Perez
CONCEPT & DESIGN | ART DIRECTION | UI/UX | SOCIAL | TEAM MANAGEMENT
For this campaign, and for the first time in Ibotta’s 10 years, the app icon was changed to reflect the seasonal program.
I worked closely with the dev department to create a full-page home page takeover in the Ibotta app.