KELLY KRAL
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Michaels Holiday

I was the lead designer for the Michaels Holiday season of 2021. I designed the toolkit, came up with colors & elements and made mockups of assets for other designers to pick up or use as inspiration for all cross-channel designs.

CONCEPT DESIGN | DIGITAL | SOCIAL

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Below are some mockups of homepage banners (desktop & mobile) as well as emails for décor collections, floral, trends and more.

Below are some mockups of homepage banners (desktop & mobile) as well as emails for décor collections, floral, trends and more.

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Below is an Instagram story of a scavenger hunt featuring one of the Christmas décor collections.

Below is an Instagram story of a scavenger hunt featuring one of the Christmas décor collections.

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