I was the lead designer for the Michaels Holiday season of 2021. I designed the toolkit, came up with colors & elements and made mockups of assets for other designers to pick up or use as inspiration for all cross-channel designs.
CONCEPT & DESIGN | DIGITAL | SOCIAL
Below are some mockups of homepage banners (desktop & mobile) as well as emails for décor collections, floral, trends and more.
Below is an Instagram story of a scavenger hunt featuring one of the Christmas décor collections.