I helped bring Instant Smileification to life for Ideal Dental — from concept and lockup design to a full 360° campaign that spanned social, digital, and beyond. Guiding the art direction across every touchpoint, I helped shape a feel-good brand moment that moved dental care at the speed of life.
Concept Direction & Copywriting: Bart Hirneise
CONCEPT DESIGN | ART DIRECTION | ORGANIC SOCIAL | PAID MEDIA
To launch Instant Smileification on social, I developed concepts and designs for pinned posts and ongoing content that shared Ideal Dental’s brand benefits in fresh, smile-worthy ways.
To build a full-funnel campaign that boosted brand awareness and drove bookings, I leveraged AI-driven insights to refine creative, targeting, and overall paid media performance.